Web Business by Ken Burbary

Web Marketing, Social Media, Web Technology

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The future of advertising

March 27th, 2008 · Comments · Interactive Marketing

I found this excellent presentation, put together by Paul Isakson, on slideshare.com. It does a fantastic job of painting a picture of what advertisers and marketers should be thinking and doing NOW to engage with consumers. I won’t do it justice by trying to write a thoughtful explanation, just view the slides below. Enough said.

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Bare bones consumer engagement

February 25th, 2008 · Comments · Social Media

I came across this visual, provided by David Armano over at Logic + Emotion, that succinctly illustrates the approach companies should be taking to talk to consumers now. Says it all, no?

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