I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should [...]
Digital Darwinism: What’s in your brands DNA?
June 24th, 2008 · 1 Comment · brands, digital
Tags:avenue a·brands·digital darwinism·joe crump·razorfish
“Influential Marketing” coming to Detroit
June 19th, 2008 · 2 Comments · Uncategorized, social media
Rohit Bhargava, social media star and Digital Strategist for Ogilvy 360, will be coming to Detroit on Tuesday, July 8th to officially launch his new book “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back” . Rohit talks a lot about how to connect customers with brands by revealing [...]