For those of you looking to efficiently deal with web 2.0 and social media information overload, here is a solution. Daniel Smith, author of the Smithereens blog, recently put together a great step-by-step article on how to use Google Reader as your personal “Web Brain”. Check it out.
→ 1 CommentTags:google reader·rss·socialmedia
Found another great video. This is none other than Forrester’s social media guru Charlene Li talking about the concepts in her new book Groundswell.
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Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li |
→ 1 CommentTags:charlene li·Forrester·groundswell·social media
I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should carefully consider. Because in this era, only the strongest brands will survive.
“The age of Digital Darwinism has arrived. An age of blindingly fast pace, technology is leapfrogging, television is failing, and the brand landscape is changing more than ever before.”
I’ve also embedded the slides he used during the presentation. See below.
→ 1 CommentTags:avenue a·brands·digital darwinism·joe crump·razorfish
Rohit Bhargava, social media star and Digital Strategist for Ogilvy 360, will be coming to Detroit on Tuesday, July 8th to officially launch his new book “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back” . Rohit talks a lot about how to connect customers with brands by revealing your personality. If you haven’t read the book, pick up a copy ASAP and get to Borders on July 8th. It’s a fantastic book that you won’t be disappointed in, and the event is sure to be great fun and conversation. Looking forward to seeing you there!
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Tuesday, July 8, 2008
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5:30pm - 7:00pm
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5601 Mercury Drive
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Dearborn, MI
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Facebook users can find more details for the event here
→ 2 CommentsTags:brands·rohit bhargava·social media
I love Twitter. Why? Quite simply, because of the amazing community of helpful, knowledgeable, and diverse people around Twitter. I’ve already met many interesting individuals, both on and offline, because we all participate in the Twitter community. And Twitter keeps getting better through innovation from the community. There is a growing trend here, the use of Twitter bots.
What are Twitter Bots? They are special Twitter accounts that perform a special function and provides you with useful information. Twitter bots come in 2 basic flavors:
1) Push Bots - These bots don’t do anything fancy. Once you start to follow them, they broadcast messages to you. The most common uses of push bots to date have been by sports teams (for scoring updates) and weather forecasts.
2) Pull Bots - These bots are more sophisticated than push bots. You can interact with them by using Direct Message commands. The features of pull bots greatly exceed push bots. Pull bots operate as micro-applications behind the scenes, processing commands from a Twitter user, doing some work and then sending the result/data back to the original user via a Direct Message.
A simple example is the Timer bot. It’s Twitters version of a personal reminder service. Here’s how it works:
The timer bot will save your request, wait 45 minutes before sending a direct message reminder back to your Twitter account that says ‘call mom’
Here is a list of some of the more popular Twitter Bots. If you have others you find useful, add them to the comments and I will update the list.
