I’ve lived through many movements on the “web” since I began my career. Along the way there have been a countless number of trends, both successful and not, that have impacted how individuals and companies operate online. Two trends that emerged and have been adopted across the globe are outsourcing and crowd sourcing. I’ve separated [...]
Entries Tagged as 'brands'
Community sourcing evolves to the brand level
November 19th, 2008 · 4 Comments · brands, community
Digital Darwinism: What’s in your brands DNA?
June 24th, 2008 · 1 Comment · brands, digital
I enjoyed this video of Joe Crump, Vice President, Strategy & Planning, Avenue A | Razorfish, in which he describes how the marketing/advertising industry and brands have entered a new era, one he calls Digital Darwinism. It’s a 16 minute video full of trends and perspectives on the state of the industry that you should [...]