About

Ken Burbary

As a professional web marketer and technologist, I have 14 years of online marketing & advertising experience, including a deep background in interactive and new media. I work with companies to create successful online initiatives that will further their brand objectives, improve customer service by building strong digital relationships with their customers, and increase sales.

The purpose of this blog is for me to share opinions, insights, and observations with you, which aim to spark discussion about how web tools, technologies, and services are changing how companies conduct business. I’ll cover a wide range of topics that are relevant to my career, including:

Web Marketing
Social Networking & Social Media Marketing
Search Marketing
Web Technologies
Emerging & Experimental Platforms

Employment History

Right now I head up the Digital marketing practice at BIG Communications, a healthcare marketing company. In my current position at BIG Communications, I work with healthcare, pharmaceutical, biotech, and medical brands to help my clients to communicate with their core audiences more effectively. Prior to my current role, I served as the Chief Technology Officer for Campbell Ewald, a nationally focused advertising & marketing agency, working on integrated marketing campaigns for fortune 500 brands such as General Motors, Chevrolet, Michelin, Farmers Insurance and Alltel. For a more detailed employment history, please visit my LinkedIn profile.

Disclaimer:

This blog does not represent the thoughts, intentions, plans or strategies of my employer. All posts are solely my opinion. Comments posted can be deleted if they are inappropriate.

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Steve_Dodd_Sysomos 10 hours ago 1 point
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Hi Ken, I've been reviewing your blog at great length and have found it most informative. You certainly understand the importance of Social Media and how to leverage it.

We've recently launched a new Media Analytics and Measurement server called www.sysomos.com. We go far beyond the traditional monitoring that exists in the market today and provide a level of analytics to help users understand conversations. We provide concept / context extraction, sentiment analysis, geo-demographic analysis and much more.

When you have a few minutes, I'd love to show you what we are doing.
Please let me know,
Thanks.

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