Twitter guide for businesses

November 20th, 2008 · Comments · Twitter

I just came across this great presentation by Chris Wilson, Designer/Marketing Strategist at Hester Designs. In it, he succinctly describes the critical steps businesses should take if they are considering establishing a Twitter presence and engaging with the community.

And as Amber Naslund recently reminded us, don’t get hung up in the details of the tool. It is just a means to an end. New tools will come and existing tools will go. In the end, your bedrock must be a strategic plan to engage customers and achieve your brand goals.

Now, what are you waiting for?

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Tags: twitter strategy business

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Amber Naslund 1 month ago 1 point
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Hey Ken - thanks for the shoutout. Twitter is still NOT a mainstream business tool and as much as I'm an evangelist for it's uses in business, it's not for everyone. And it's much more important that a business adopt whatever tools work for them and, more importantly, their customers. It's about establishing the underlying philosophy for social media in the first place - better, more open communication, lasting relationships with customers, brand loyalty and a human face to the logo. If you embrace those tenets, the tools you use are completely secondary.

Thanks for sharing the presentation!

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http://altitudebranding.com

Adam Needles 4 weeks ago 1 point
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Just a tought about whether Twitter is mainstream or not:

Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."

I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).

<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>

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http://propellingbrands.wordpress.com/