I came across interesting data on AdRants: and MarketingSherpa that is based on a survey given to marketers who attended AD:Tech in 2007.
The survey questions internet marketers about how effective various online marketing methods are, namely what works, what doesn’t, etc…
Here’s a breakdown of the results, complete with charts. We’ll give you a quick play-by-play.
ROI winners:
o SEO
o Email marketing from house lists
o Behavioral targeting
o Paid search (according to 34 percent of those surveyed, down from 49 percent in ‘06)
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007″: No marketer said it provided a significant ROI
Budget Plans:
o Pay-per-click (PPC) and behavioral ads get a bigger cut of marketing budgets
New Tricks for the Old Dog:
o Viral marketing
o Advertising on mobile phones
o Online video sites
o Virtual worlds
The data was based on 421 responses from ‘net marketers that attended ad:tech in ‘07.
1 response so far ↓
1 What works online (and what doesn’t) | The Next Engine: Beyond Campaign Thinking // Jun 23, 2008 at 3:59 pm
[…] Ken Burbary has a nice recap of the annual ad:tech survey on what works and what doesn’t in online advertising. Here’s a taste of his post: Lowest ROI generators: […]
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