Web Business by Ken Burbary

I came across interesting data on AdRants: and MarketingSherpa that is based on a survey given to marketers who attended AD:Tech in 2007.
The survey questions internet marketers about how effective various online marketing methods are, namely what works, what doesn’t, etc…
Here’s a breakdown of the results, complete with charts. We’ll give you a quick [...]

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To be an effective community professional, you need to walk the talk and use the tools
Google is not a search engine, it’s a reputation tracker
Sean scored high on search engine results for Microsoft Support after a bad story was on Digg.com
Admits there are many buzzwords, yet many forget to look at the bigger picture
Rather than [...]

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A modest proposal: Before a project starts, the creative team needs to go into a room—their literal Black Box—and close the door. They need to write these four questions up on a whiteboard and then do some soul-searching. If “no” is the answer to any, they should put the brakes on, and everyone—the account team, [...]

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I came across this visual, provided by David Armano over at Logic + Emotion, that succinctly illustrates the approach companies should be taking to talk to consumers now. Says it all, no?

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I posted yesterday on this topic, but the news keeps coming. EMC, the global enterprise storage giant, annouced today they had acquired Pi Corp, a relatively unknown startup, specializing in cloud technology and services. EMC has also formalized a new cloud division, and hired Microsoft veteran Paul Martiz to lead it.

That makes 2 of the [...]

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